Greenpeace
Dirty Data - Branding
It is a little considered fact that most of our online activity has some sort of environmental impact. Greenpeace is very aware of this and has a sweet of activities to highlight this to the public.
All these activities lived under the "Dirty Data" umbrella. A simple succinct thought that could unite everything. Its branding needed to reflect this with a simple, strong, explicit logo.
Dirty Data - Logo Concepts
Dirty Data - Workings
Northeast Mark Makers ©2015