Greenpeace

Dirty Data - Branding


It is a little considered fact that most of our online activity has some sort of environmental impact. Greenpeace is very aware of this and has a sweet of activities to highlight this to the public.

All these activities lived under the "Dirty Data" umbrella. A simple succinct thought that could unite everything. Its branding needed to reflect this with a simple, strong, explicit logo.

Dirty Data - Logo Concepts

Dirty Data - Workings

Dirty Data - Workings


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