Clean Our Cloud
Greenpeace wanted to call out Apple, Microsoft and Amazon for using coal to power their “cloud.” We didn’t want to castigate them – after all, many of us love their products – just guide them in the right direction.
Three online videos took a lighthearted approach to highlight this serious concern and, within a month, Greenpeace could boast 250,000 signatures on its Clean Our Cloud petition, pressuring Apple to commit to switching its data centers to 100% renewable energy.
Clean Our Cloud - Moustache
Clean Our Cloud - Business Talk
Clean Our Cloud - Story Time
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